Look it up

Seth Godin advises:

Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know.

If you don’t know what a word means, look it up.

If you’re meeting with someone, check them out in advance.

If it sounds too good to be true, Google it before you forward it.

I might add:

If you don’t know the name of the product, look at the manufacturer’s website.

(Hint: Adobe makes no application called “PhotoShop” and Apple has never produced anything called an “iTouch.”)